Adobe Experience Manager Specialist
Job Description
About the Role
We are hiring an Adobe Experience Manager Specialist to plan, execute, and optimize marketing campaigns using Sites, Assets, Forms. This role is results-driven — you'll be accountable for ROAS, CAC, and pipeline contribution, not just campaign activity metrics. The ideal candidate has managed $20K+/month in Adobe Experience Manager spend, knows how to structure campaigns for scale, and uses HTL/Sightly and OSGi to make data-driven optimization decisions daily. You'll work with creative teams, sales, and leadership to develop full-funnel marketing strategies that drive measurable business growth.
Key Responsibilities
- Own Sites implementation and optimization — configuration, customization, and ongoing enhancement based on business needs
- Manage Assets workflows including setup, user training, and continuous improvement of processes
- Implement and maintain Forms ensuring seamless integration with existing systems and workflows
- Plan and execute Adobe Experience Manager campaigns from strategy through creative briefing, setup, and launch
- Manage daily campaign optimization — bid adjustments, audience refinement, and creative testing
- Build and maintain reporting dashboards tracking ROAS, CPA, conversion rates, and pipeline contribution
- Conduct A/B tests on creatives, audiences, landing pages, and offers with statistical rigor
- Manage campaign budgets and provide weekly spend-vs-performance reports to stakeholders
- Collaborate with creative teams to develop high-performing ad assets and landing pages
- Stay current with Adobe Experience Manager platform changes and proactively adjust strategies
Must-Have Qualifications
- Hands-on experience with Sites — configuration, customization, and troubleshooting in production environments
- Proficiency with HTL/Sightly as part of the Adobe Experience Manager development/operations workflow
- 2+ years of hands-on Adobe Experience Manager campaign management experience
- Proven track record of managing $10K+/month in ad spend with documented results
- Strong analytical skills — comfortable with data analysis, attribution modeling, and statistical testing
- Experience creating campaign performance reports for stakeholders
- Fluent English communication — written and verbal
Nice-to-Have Skills
- Adobe Certified Expert - AEM Sites Developer certification or equivalent validated credential
- Adobe Certified Expert - AEM Assets Developer certification or equivalent validated credential
- Experience with advanced Adobe Experience Manager features: Assets, Forms, Screens
- Familiarity with the broader Adobe Experience Manager ecosystem including OSGi and JCR
- Google Ads, Meta Blueprint, or HubSpot certifications
- Experience with marketing attribution platforms (Segment, Branch, or AppsFlyer)
Interview Tips
Campaign Audit
Share a real (anonymized) Adobe Experience Manager campaign with performance data. Ask them to identify what's working, what's not, and what they'd change first.
Strategy Presentation
Give them a hypothetical business scenario and 30 minutes to prepare an Adobe Experience Manager strategy. Evaluate strategic thinking, channel selection, and budget allocation.
Data Analysis Task
Provide an Adobe Experience Manager dataset and ask them to identify trends, anomalies, and optimization opportunities. Tests analytical skills in a realistic context.
Portfolio Discussion
Have them walk through their best Adobe Experience Manager campaign results — strategy, execution, optimization decisions, and final outcomes with specific metrics.
Typical Team Structure
Team Size
1-3 Adobe Experience Manager specialists
Reports To
Head of Marketing, CMO, or Growth Director
Collaborates With
Creative/Design, Sales, Product Marketing, Analytics
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