Google Ads Specialist
Job Description

We are hiring a Google Ads Specialist to plan, execute, and optimize marketing campaigns using Search Campaigns, Display Network, Shopping Ads. This role is results-driven — you'll be accountable for ROAS, CAC, and pipeline contribution, not just campaign activity metrics. The ideal candidate has managed $20K+/month in Google Ads spend, knows how to structure campaigns for scale, and uses Google Ads Editor and Google Tag Manager to make data-driven optimization decisions daily. You'll work with creative teams, sales, and leadership to develop full-funnel marketing strategies that drive measurable business growth.

• Own Search Campaigns implementation and optimization — configuration, customization, and ongoing enhancement based on business needs
• Manage Display Network workflows including setup, user training, and continuous improvement of processes
• Implement and maintain Shopping Ads ensuring seamless integration with existing systems and workflows
• Plan and execute Google Ads campaigns from strategy through creative briefing, setup, and launch
• Manage daily campaign optimization — bid adjustments, audience refinement, and creative testing
• Build and maintain reporting dashboards tracking ROAS, CPA, conversion rates, and pipeline contribution
• Conduct A/B tests on creatives, audiences, landing pages, and offers with statistical rigor
• Manage campaign budgets and provide weekly spend-vs-performance reports to stakeholders
• Collaborate with creative teams to develop high-performing ad assets and landing pages
• Stay current with Google Ads platform changes and proactively adjust strategies