Meta Ads (Facebook & Instagram) Specialist
Job Description
About the Role
We are looking for an experienced Meta Ads (Facebook & Instagram) Specialist to join our team. The ideal candidate has hands-on experience with Ads Manager, Business Suite, Audience Network and can plan, execute, and optimize campaigns that drive measurable business results. You will work closely with cross-functional teams to develop strategy, manage budgets, and grow our Meta Ads (Facebook & Instagram) channel.
Key Responsibilities
- Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns to achieve business KPIs such as lead generation, conversions, and ROAS.
- Manage campaign budgets, bidding strategies, and audience targeting within Meta Ads (Facebook & Instagram).
- Leverage platform features including Ads Manager, Business Suite, Audience Network, Instagram Shopping to maximize campaign performance.
- Set up tracking and integrations with Meta Business Manager, Meta Pixel, Conversions API for accurate attribution and reporting.
- Conduct audience research, A/B testing, and creative experimentation to improve results.
- Analyze campaign performance data and prepare regular reports with actionable insights.
- Stay current with Meta Ads (Facebook & Instagram) platform updates, algorithm changes, and industry best practices.
- Collaborate with creative, content, and product teams to align campaigns with brand strategy.
- Build and maintain dashboards for real-time campaign monitoring.
- Mentor junior team members and share knowledge on platform best practices.
Must-Have Qualifications
- 3+ years of hands-on experience managing campaigns in Meta Ads (Facebook & Instagram).
- Strong analytical skills with the ability to translate data into actionable marketing strategies.
- Proficiency with Meta Business Manager, Meta Pixel, Conversions API, Commerce Manager.
- Experience with conversion tracking, UTM parameters, and marketing attribution models.
- Understanding of audience segmentation, retargeting, and funnel optimization.
- Excellent written and verbal communication skills in English.
- Experience with A/B testing and performance optimization methodologies.
- Ability to work independently in a remote-first environment.
Nice-to-Have Skills
- Certifications such as Meta Certified Digital Marketing Associate, Meta Certified Marketing Science Professional.
- Experience with Instagram Shopping, Lead Ads, Dynamic Creative.
- Experience with marketing automation and CRM platforms.
- Familiarity with Google Analytics, Looker Studio, or similar analytics tools.
- Experience managing multi-channel marketing campaigns.
- Background in content marketing, SEO, or email marketing.
Interview Tips
Technical Assessment
Ask the candidate to walk through a recent Meta Ads (Facebook & Instagram) project. Focus on architecture decisions and trade-offs.
Problem Solving
Give a real-world scenario involving Meta Ads (Facebook & Instagram) and evaluate their debugging approach and logical thinking.
Culture Fit
Assess communication style, timezone flexibility, and experience working with distributed teams.
Code Review
Share a code sample with deliberate issues. See how they identify problems and suggest improvements.
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