Social Media Management Specialist
Job Description

We are hiring a Social Media Management Specialist to plan, execute, and optimize marketing campaigns using Content Calendar Planning, Community Management, Social Listening. This role is results-driven — you'll be accountable for ROAS, CAC, and pipeline contribution, not just campaign activity metrics. The ideal candidate has managed $20K+/month in Social Media Management spend, knows how to structure campaigns for scale, and uses Hootsuite and Sprout Social to make data-driven optimization decisions daily. You'll work with creative teams, sales, and leadership to develop full-funnel marketing strategies that drive measurable business growth.

• Own Content Calendar Planning implementation and optimization — configuration, customization, and ongoing enhancement based on business needs
• Manage Community Management workflows including setup, user training, and continuous improvement of processes
• Implement and maintain Social Listening ensuring seamless integration with existing systems and workflows
• Plan and execute Social Media Management campaigns from strategy through creative briefing, setup, and launch
• Manage daily campaign optimization — bid adjustments, audience refinement, and creative testing
• Build and maintain reporting dashboards tracking ROAS, CPA, conversion rates, and pipeline contribution
• Conduct A/B tests on creatives, audiences, landing pages, and offers with statistical rigor
• Manage campaign budgets and provide weekly spend-vs-performance reports to stakeholders
• Collaborate with creative teams to develop high-performing ad assets and landing pages
• Stay current with Social Media Management platform changes and proactively adjust strategies