TikTok & Short-Form Video Specialist
Job Description

We are hiring a TikTok & Short-Form Video Specialist to plan, execute, and optimize marketing campaigns using TikTok Ads Manager, Content Strategy, Video Production. This role is results-driven — you'll be accountable for ROAS, CAC, and pipeline contribution, not just campaign activity metrics. The ideal candidate has managed $20K+/month in TikTok & Short-Form Video spend, knows how to structure campaigns for scale, and uses CapCut and Canva to make data-driven optimization decisions daily. You'll work with creative teams, sales, and leadership to develop full-funnel marketing strategies that drive measurable business growth.

• Own TikTok Ads Manager implementation and optimization — configuration, customization, and ongoing enhancement based on business needs
• Manage Content Strategy workflows including setup, user training, and continuous improvement of processes
• Implement and maintain Video Production ensuring seamless integration with existing systems and workflows
• Plan and execute TikTok & Short-Form Video campaigns from strategy through creative briefing, setup, and launch
• Manage daily campaign optimization — bid adjustments, audience refinement, and creative testing
• Build and maintain reporting dashboards tracking ROAS, CPA, conversion rates, and pipeline contribution
• Conduct A/B tests on creatives, audiences, landing pages, and offers with statistical rigor
• Manage campaign budgets and provide weekly spend-vs-performance reports to stakeholders
• Collaborate with creative teams to develop high-performing ad assets and landing pages
• Stay current with TikTok & Short-Form Video platform changes and proactively adjust strategies